Alison Wilkinson Semi Permanent Cosmetics
Castleford-based Alison Wilkinson approached me looking for a brand refresh.
The new logo was a facelift of their existing design with the addition of an asymmetric icon and a few typographic tweaks. The brief was monotone, modern, geometric and symmetrical. The finished result ticked all the right boxes and worked seamlessly with their existing decor and salon exterior. The geometric logo icon was incorporated into a bespoke symmetrical geometric pattern.
Branding complete, it was on to the promotional literature which included price lists, gift vouchers and booklets.