I was approached by Upton Daycare to design a new logo to be applied to signage promotional literature and uniforms. The brief was something simple, bright and bold including children for the private daycare and after-school club.
Fun chunky text was teamed with active and bright little stick children. You really can’t beat going back to basics and I really enjoyed creating these happy little stick guys. The new logo appealed to both parents and children alike. Clear to read with a fun feel and works great on their uniforms too.